What makes an Aardvark Jewellery engagement ring different from a high street jewellers?
When purchasing an engagement ring it is natural to focus on the components of the ring, such as the size and quality of diamond, or metal being used, but many customers do not always consider the importance of how these materials are crafted together.
Many high street jewellers unfortunately do not conduct any of the manufacturing process themselves. Instead, they will import their jewellery from a wholesaler that is outside of the UK. This consequently means that they have no control over the quality of the manufacturing process, and often these processes focus on speed and cost saving rather than quality.
At Aardvark Jewellery, not only is every single part of the ring made here in Birmingham’s Jewellery Quarter, the vast majority of the manufacturing process is also done in-house, in our very own workshop. This allows us to have maximum control over every single step of the manufacturing process from start to finish.
As an example, our in-house setter was formally trained in Antwerp on the latest techniques in setting. Unlike old school traditional setting that is done with just the eye, the setting is done under a microscope. This allows for surgical levels of precision when setting diamonds and coloured gemstones.
Yes, it is possible to set a diamond in mere minutes if the focus is quick and cheap, but our setter will spend hours to make sure the job is completed to the highest standards.
Often, these variations in manufacturing techniques will largely go unnoticed to the untrained eye, but rest assured that the benefits of such techniques will come to fruition when examining the longevity of the jewellery being made.
Customer satisfaction is of absolute paramount importance to us. Unlike many large jewellery companies that will have a natural detachment between customer and production, our small scale allows us to provide you with the personal touch that is needed when making such a significant purchase.
For these reasons you can have confidence when purchasing at Aardvark.
